Audience selection and data processing is arguably the most important step in direct marketing campaign preparation. Use our analytics team to optimize the use of your in-house data while leveraging our databases of prospects! [We have over 250 million consumers & 60 million business contacts nationwide.]
At Demar Direct, we carefully follow our best practices for postal address standardization, address correction, carrier route coding, duplicate elimination, and postal qualification, and we include stringent quality control checks every step of the way.
We provide comprehensive reports every step of the way and help you decide how best to reach your direct marketing objectives by analyzing which records to keep and which records to drop.
After every campaign, we run an attribution analysis to determine who responded and which efforts worked.
Data & Analytics services:
- postal list processing
- database management & warehousing
- custom programming
- mapping and geocoding
- list enhancement
- leads and customer profiling
- trade area analysis & market potential
- transactional analysis
- look-a-likes/match & mail
- attribution analytics
- data hygiene
- website visitor list